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Once again SEBO will be exhibiting at this year's IFA in Berlin. In Hall 4.1, Stand 126, the company will be presenting its latest vacuum cleaner solutions and demonstrating why SEBO has been synonymous with quality, innovation and durability for decades.

A particular highlight will be the preview of the SEBO BALANCE A1 PRO OCEAN, which will be available from December 2025. SEBO is thus expanding its successful cordless series with another attractive model.

As one of the world's most important technology trade fairs, the IFA offers SEBO the ideal platform to deepen its dialogue with retail partners, the trade press and end customers. Visitors can look forward to exciting discussions, live demonstrations and new ideas for floor care.

Translated with DeepL.com (free version)

Which vacuum cleaner best suits your needs? There is a huge choice, ranging from classic upright vacuum cleaners to cordless rechargeable models. This is precisely why personal advice and the opportunity to try out a vacuum cleaner on site are so important. That's why SEBO focuses on specialist retailers, and was honoured with the Plus X Award as 'Specialist Retail Brand of the Year 2025'.

Experience our vacuum cleaners for yourself in the specialist shop, such as the SEBO AIRBELT E1 with a practical boost function and a high-quality matt midnight green finish, or the SEBO BALANCE A1, a highly manoeuvrable cordless vacuum cleaner weighing only 2.3 kg with powerful cyclonic technology and clever accessories. The illuminated LED crevice nozzle is a real highlight during the consultation and provides the wow effect.

SEBO stands for quality, durability and intelligent design. Come and see for yourself at one of our local dealers.

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SEBO is currently exhibiting at PULIRE in Milan: Together with SEBO ITALIA, the company is presenting the latest innovations from the floor cleaning sector at stand H17 in hall 12. Visitors can find out about the comprehensive range of vacuum cleaners for commercial cleaning. ‘PULIRE offers us the ideal opportunity to present our products live and to receive direct feedback from users,’ says Thomas Stein, Managing Director of SEBO.

PULIRE is taking place in Milan until 29 May - a visit to the trade fair stand is worthwhile for all those who rely on top performance and reliability in professional floor cleaning.

In spring 2025, vacuum cleaner specialist SEBO is celebrating a special premiere: the SEBO BALANCE A1 is the first bagless cordless vacuum cleaner from the long-established company to be launched on the market. Extensive experience, German engineering skills and state-of-the-art technology have gone into its development. The result: a cordless vacuum cleaner with innovative cyclone technology that is ergonomic, lightweight and versatile. Thanks to its top equipment, every challenge in everyday life can be mastered with ease.

Cleaning has never been so easy

SEBO takes its promise literally: weighing just 2.3 kg, the SEBO BALANCE A1 is easy to hold and ensures effortless cleaning even in hard-to-reach places. The digital brushless motor with 400 watts and more than 100,000 revolutions per minute provides sufficient power. The battery lasts a full 48 minutes (on level 1) - enough time to thoroughly clean the entire home. Another plus point is the low noise level of just 70 dB (level 1), which means that nobody in the neighbourhood will feel disturbed.

Everything at a glance

The visual highlight and unbeatably practical feature is the large LED display, which shows the battery charge level precisely as a percentage. A coloured bar graph also provides information about the selected power level. To ensure that nothing goes unnoticed on the floor, in corners and even in crevices, both the electric brush and crevice nozzle are equipped with integrated LED lighting. Long hair that gets caught in the electric brush cannot be overlooked and is often a problem. Not so with the SEBO BALANCE A1, because thanks to anti-hair wrap technology, considerably less hair gets caught in the brush roller than with conventional brushes.

Innovative cyclone technology & reliable filter system

At the heart of the SEBO BALANCE A1 is a particularly effective cyclone separation system that uses centrifugal forces to separate dirt particles from the sucked-in air and ensures powerful suction performance. A multi-stage filter system including an EPA 10 micro-hygiene filter ensures that even the finest particles such as pollen are filtered out.

This week, SEBO Stein & Co. was part of a Radio Neandertal programme. The recently broadcast programme highlighted the fact that SEBO vacuum cleaners are not only used in private households around the world, but also in prestigious locations such as the White House. This emphasises the quality and reliability of our vacuum cleaners, which meet even the high demands of such important institutions. Of course, it was also mentioned that SEBO vacuum cleaners are recommended by the New York Times.

You can listen to the whole report via this link: Beitrag Radio Neandertal

At the start of the Solinger Klinge 2024 fencing tournament, the Solingen Fencing Centre experienced a special moment: the handover of a SEBO AUTOMATIC XP30 upright vacuum cleaner by Matthias Nowakowski, SEBO's Operations Manager. Jakob Stange, outstanding épée fencer and German U20 champion in 2023, accepted the vacuum cleaner on behalf of the centre.

‘We are extremely happy to be able to support local sports clubs such as the Solingen Fencing Centre,’ emphasised Matthias Nowakowski during the handover ceremony. SEBO's commitment shows how companies can make a valuable contribution to the development of sport and the promotion of young talent through targeted support.

Jakob Stange, who impresses not only on the national but also on the international stage, epitomises the ideal of an athlete who achieves outstanding success through hard work and talent with his passion and discipline for fencing.

In its latest vacuum cleaner test, the New York Times selected the SEBO FELIX 1 PREMIUM and SEBO AIRBELT K3 PREMIUM models as outstanding vacuums. Both models proved to be the winners in terms of performance, filtration and features.

The SEBO FELIX 1 PREMIUM impressed the NY Times testers with its outstanding cleaning performance and filtration. In addition, its ease of use and stylish design impressed the testers, making it the winner in the upright cleaner category.

The SEBO AIRBELT K3 PREMIUM also impressed with its performance and sophisticated design. The electric power head glided effortlessly over carpets and hard floors alike and picked up dirt more thoroughly and faster than its competitors.

Both models* are also available in Germany: at your local SEBO dealer or online. You can find the nearest SEBO dealer in our dealer locator.

You can find the complete test here: https://www.nytimes.com/wirecutter/reviews/best-upright-canister-vacuums/

_{* In Germany, the SEBO AIRBELT K3 PREMIUM is only available in graphite grey.}

For the 27th time in a row, SEBO was awarded as Performance Winner 2023 in the category Vacuum Cleaners and Cleaning Appliances by Specialist Dealers. The ceremonial presentation of the certificate took place during the IFA Berlin 2023 (01.-05.09.2023) at the SEBO stand.

SEBO is proud and grateful for the trust of the participating retailers towards SEBO. In a total of twelve out of thirteen categories SEBO reached the first place. This clearly shows how important the topic of service in particular is to the specialist trade, as SEBO is ranked first there without exception. The service topics include delivery and complaints behaviour, field service support as well as repair processing and spare parts support. 

This is a great award for the whole SEBO team, which underlines the professional and trustful cooperation with the specialised trade so far. SEBO would like to maintain this in the future and expand it even further, so the interest in a long-term business relationship, which SEBO lives and wants to continue, is still valid.